We work across technology, AI and e-commerce.

Our work combines extensive technical experience with a genuine curiosity about how AI is changing e-commerce — grounded in our own products and brands, which keep us close to the real market. The same principle guides everything we do: we build things that create real value, and we take responsibility for the outcome.

Work with us Explore Kashpel →

E-commerceSoftware architectureAI commerce

Three business areas that strengthen each other.

We build, operate and advise across technology and e-commerce — and each area makes the others better.

Technology and AI Consulting

Senior architecture and technical delivery

Senior architecture, technical leadership and development support for companies that need clarity, structure and dependable, efficient delivery.

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AI Commerce Tools

Designed for visibility in AI-driven services

We help Shopify stores and other e-commerce businesses organise their information so AI assistants can more easily understand and recommend their products.

Learn about AI visibility→

E-commerce Brands

Consumer brands, built and operated

We build and operate consumer brands focused on practical, well-designed products for everyday use. Kashpel is our first e-commerce brand.

Visit Kashpel→

Why Gollie

We don't just advise — we build and operate businesses ourselves.

We build, operate and test ideas in the real market. That gives our consulting and product work a clear practical grounding, and keeps the focus on what actually works for customers, teams and businesses.

Own a live e-commerce brand
Build the tools we recommend
Advise from real experience

Technology and AI Consulting

Senior technology leadership for complex digital projects.

Solution and software architecture, tech lead support and .NET / Azure delivery — combined with a growing network of AI and engineering specialists.

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Solution architecture
Software architecture
Tech lead support
.NET / Azure development
Cloud and integration
System modernisation

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Kashpel Tumbler 500 ml",
  "brand": "Kashpel",
  "material": "Stainless steel",
  "offers": {
    "@type": "Offer",
    "availability": "InStock"
  }
}

AI Shopping Visibility

How your store becomes visible to AI shopping assistants.

We help Shopify stores and other e-commerce businesses organise their product information, structured data and policies so AI assistants can understand the business and confidently recommend its products.

Learn about AI visibility →

E-commerce Brands

· A Gollie AB brand

Practical, well-designed everyday products.

Kashpel is our Swedish consumer brand — insulated bottles, mugs and coffee and kitchen products, designed for everyday use with a genuine focus on materials and sustainability.

Visit Kashpel →

A hand holding a navy Kashpel insulated bottle on a wooden picnic table in a sunlit forest, beside hiking boots.

About Gollie AB

A Swedish company working across technology, AI and e-commerce.

More about us →

We operate our own e-commerce brands

Kashpel keeps us close to real customers, product decisions and the daily logistics — not just theory.

We understand software delivery

Our extensive experience in architecture and technical delivery underpins the consulting services we offer.

We build for AI-driven e-commerce

Our AI commerce tools build on our own experience of running a store in a changing market.

Let's build something that works.

Consulting, AI commerce, a possible partnership or just a question — tell us what you're working on.

Contact Gollie Explore Kashpel →